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Process Type
Graphical expression
Mind Type
Structured expression
Note Type
Efficient expression

Professional Online Funnel Chart Drawing Tool

Free to use
Professional Online Funnel Chart Drawing Tool
What is Funnel Chart

The funnel chart is a process visualization analysis tool, whose core feature is to visually display the conversion rate changes and losses in a multi-stage process through a trapezoidal or funnel-shaped graphic that goes from wide to narrow. It works by breaking down the process into continuous stages (such as user visit → registration → order → payment) and using the values at each stage (such as user volume, conversion rate) to determine the width of the graph, forming a 'wide entrance, narrow exit' funnel shape.
ProcessOn supports online creation of funnel charts and offers a large number of funnel chart templates and examples for easy creation of professional and aesthetically pleasing funnel charts.

Free to use

ProcessOn Funnel Chart Key Features

Online Collaboration

Supports real-time multi-user co-creation with shareable links for instant information transfer

Online Collaboration
One-Click AI Generation

Automatically generates graphics from text input and applies style enhancements

One-Click AI Generation
Personalized Style Customization

Prebuilt themes with full customization for personalized designs

Personalized Style Customization
Multiple Component Types

Supports icons, images, labels, LaTeX formulas, code blocks, links, attachments and more

Multiple Component Types
Multi-Format Compatibility

Export: PNG, VISIO, PDF, SVG | Import: VISIO, Mermaid

Multi-Format Compatibility
Cross-Device Sync

Real-time cloud storage, multi-device sync, version history, and secure data protection

Cross-Device Sync
Core Logic of Funnel Chart

The funnel chart emphasizes the sequential and diminishing nature of a process—each stage represents a critical point, and the width difference between stages directly reflects conversion efficiency. For example, if the funnel narrows sharply from 'Registered Users' to 'Ordering Users', it indicates a significant dropout issue at that stage. This design allows analysts to quickly identify bottlenecks (such as high page bounce rates, high payment failure rates) and assess optimization priorities by quantifying loss ratios (such as the decline in conversion rates).

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Core
Function of Funnel Chart

The funnel chart transforms abstract process data into spatial awareness, enhancing sensitivity to loss through the visual 'narrowing' effect. It is particularly suitable for scenarios that require monitoring multi-step conversion efficiency (such as sales funnels, user lifecycle management, product feature usage paths), serving as an important decision basis for optimizing process design and improving resource utilization efficiency.

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Function
Difference between Funnel Chart and Pyramid Chart

The funnel chart emphasizes 'process reduction', displaying data conversion and loss in sequential steps through a shape that narrows from wide to narrow (such as decreasing customer numbers in sales funnels), suitable for identifying loss stages and optimizing conversion efficiency;
The pyramid chart focuses on 'hierarchical distribution', presenting the proportional relationship of different categories or levels in a shape that widens from narrow to wide (such as age distribution in a population pyramid), suitable for displaying structural stability or importance ranking.

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Difference
Best Practices for Designing Funnel Charts

1. Focus on 3-7 key stages, eliminating redundant steps (such as merging secondary steps before 'View Details' and 'Add to Cart').
2. Ensure unambiguous stage definitions (such as specifying whether 'Payment Success' means order completion or fund arrival) to avoid double counting.
3. Use contrasting colors to differentiate stages, with width strictly scaled according to data proportions, and label conversion rates/values, avoiding excessive decoration.
4. Add reference lines for industry averages or historical data to quickly locate advantage/disadvantage stages.

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Best

Funnel Chart How to Draw?

Funnel ChartHow to Draw?
1
Create a new flowchart, and select the 'Chart' category under 'More Shapes' to the shape area.
2
Choose the funnel chart style under the 'Chart' type on the left side of the shape area, and drag the funnel chart shape to the canvas.
3
Double-click the funnel chart, fill in the chart data on the right side, and directly enter text in the dashed box to add funnel levels.
4
Click the funnel chart, and the style of the funnel chart can be switched in the top toolbar.
5
Click the 'Download' button in the upper right corner to export the funnel chart as PNG, JPG, PDF, etc.
Free to use

Funnel Chart Drawing Guide

  • Learn five classic charts to make complex information clear in seconds

    Learn five classic charts to make complex information clear in seconds

    In an era of information explosion, efficiently communicating complex concepts has become a critical skill. Scatter plots , funnel plots, quadrant plots, matrix plots, and iceberg plots—five classic visualization tools—help people overcome cognitive limitations by presenting information in a structured manner. They transform abstract logic into intuitive graphics, revealing the inherent laws of a system while streamlining decision-making processes. They are widely used in fields such as business analysis, educational communication, and project management. The following systematically analyzes the core characteristics and application scenarios of each chart.
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  • How to make a pyramid chart? Tutorials and templates

    How to make a pyramid chart? Tutorials and templates

    In data visualization and information communication, the pyramid chart is a very effective tool. It displays information through a hierarchical structure, helping people quickly understand complex concepts or data distribution. This article will comprehensively introduce this powerful visualization tool through the concept, examples , drawing methods , templates, etc. of the pyramid chart .
    Skye
    2025-02-13
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  • Comprehensive Guide to Radar Charts - Concepts, Examples, Templates

    Comprehensive Guide to Radar Charts - Concepts, Examples, Templates

    Radar chart, also known as spider chart or polar chart, is a type of chart used to display multivariate data , helping us understand and analyze complex data . It is widely used in business decision-making, financial investment, human resources and other fields. This article will give a comprehensive introduction to radar chart, including its definition, application scenarios, drawing tools, drawing methods , etc.
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Funnel Chart Template Recommendations

More Templates

Funnel Chart Frequently asked questions

What scenarios are funnel charts suitable for analyzing?

They are suitable for analyzing processes with a clear sequence of conversions (such as sales, user registration, ad clicks) to identify loss points (such as a high dropout rate from 'add to cart' to 'payment').

What is the difference between a funnel chart and a bar chart?

Funnel charts emphasize process reduction and conversion rates (width reflects data volume), while bar charts compare independent category values (such as sales of different products).

How is the conversion rate of a funnel chart calculated?

Conversion rate = number of users at current stage ÷ number of users at initial stage.

How to add a title to a funnel chart?

Drag the 'Text' graphic from the 'Basic Graphics' on the right to the top of the funnel chart, and double-click to set the title.

How to delete a stage in a funnel chart?

Double-click the funnel chart, select the stage name or specific data in the right menu bar, click the 'Delete' button, and choose to delete the entire row.

How to hide certain stages in a funnel chart?

Click the legend name below the funnel chart; if the legend turns gray, that stage will be hidden in the funnel chart.

How to modify the text, lines, and graphic styles (font, color, etc.) of a funnel chart?

The text, lines, and graphic styles of funnel charts under the 'Chart' category cannot be modified. You can use rectangle and other graphic elements under 'Basic Graphics' to draw a funnel chart, which allows modifications to text, lines, and graphic styles.

How to export a funnel chart to image or PDF format?

Click the 'Download' button in the upper right corner to export the funnel chart as PNG, JPG, PDF, etc.

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