E-commerce Marketing Funnel Model
2025-08-27 15:01:17 0 Report
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This E-commerce Marketing Funnel Model flowchart illustrates the strategic processes designed to enhance sales and optimize marketing efforts. It highlights key stages such as attracting netizens' attention, increasing user engagement, and optimizing conversions to boost high-quality customer acquisition. The model emphasizes conversion optimization through steps like browsing, clicking, and advisory, ultimately aiming to increase conversion rates and business benefits. Additionally, it focuses on display optimization to maximize exposure and reach potential customers likely to transact. This structured approach ensures a comprehensive strategy for improving e-commerce performance and achieving sales objectives.
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Outline/Content
Sales
Core purpose
Marketing funnel
Optimization step
Conversion optimization
Browse
Conversion
Advisory
Click to optimize
Show
Attract the attention of netizens in need and get more clicks.
Click
Increase user stickiness and bring more high-quality customers to the website.
Increase conversion rates and gain benefits.
Display optimization
Exposure
Increase the number of impressions as much as possible and affect the users who are most likely to produce transactions.
Reach
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