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Business Model Canvas is a universal language used to describe, visualize, evaluate and change business models. It consists of 9 modules and helps entrepreneurs clarify the tools to "provide unique value to segmented customers", thereby generating creativity, reducing guesswork, ensuring that they find the right target users and solving problems reasonably.

In today's digital age, companies of all sizes are increasingly relying on data to drive their growth and success. To achieve this goal, many companies have adopted a model called AARRR, also known as the "Pirate Metrics" model. The AARRR model is a framework that helps companies analyze and optimize the entire process from user acquisition to user retention. In this article, ProcessOn will introduce the five key indicators of the AARRR model in detail: Acquisition, Activation, Retention, Revenue, and Referral .