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As a discipline that studies consumer behavior and decision-making, consumer psychology reveals many underlying psychological motivations and decision-making mechanisms. By mastering these psychological principles, companies can optimize marketing strategies, improve sales performance, and gain an advantage in the market. This article will deeply analyze five core consumer psychology concepts - mental accounting, sunk costs, proportional bias, loss aversion, and price anchors, and explore their application in business practice.

In today's digital age, companies of all sizes are increasingly relying on data to drive their growth and success. To achieve this goal, many companies have adopted a model called AARRR, also known as the "Pirate Metrics" model. The AARRR model is a framework that helps companies analyze and optimize the entire process from user acquisition to user retention. In this article, ProcessOn will introduce the five key indicators of the AARRR model in detail: Acquisition, Activation, Retention, Revenue, and Referral .

As a student or a professional who wants to make continuous progress, we all hope to learn efficiently and improve our learning efficiency. However, many people encounter various problems when learning, such as not being able to learn, not being able to remember, forgetting what they have learned, etc. In fact, these are all caused by not mastering the learning method. Today, we will use the ProcessOn drawing tool to sort out some tips for efficient learning for you, hoping to help you improve your learning efficiency.

In today's highly competitive business environment, the human resource management model is undergoing profound changes, among which the three-pillar transformation has become the focus of many companies. This article will explain in detail how to build an efficient human resource management system after the transformation of the three pillars of HR (SSC , HRBP and COE) .

The Feynman technique can help you improve your efficiency in absorbing knowledge, truly understand and learn to apply knowledge , and see if you can explain complex and profound problems and knowledge in straightforward and simple language. Next, I will use ProcessOn to share with you in detail the concept, usage and importance of the Feynman Learning Method in daily work and study .

An organization chart, also known as an organization chart, is a visual representation of the relationships between organizations or departments. Different forms of expression can be divided into six kinds of organization chart, through the analysis of advantages and disadvantages to choose the appropriate organization chart to use. This article shows the classification of organizational structures, components, drawing tutorials, and excellent template sharing.

The three alternative structures of the mind map: the organization chart, the fishbone chart, and the timeline, are suitable for showing the organizational structure, analyzing problems and solutions, and the process of events, respectively. Using the ProcessOn tool, you can not only draw standard styles, but also achieve more personalized and complex graphic creation through the flowchart function to meet diverse needs.

The product architecture diagram is a diagram used by product managers to express their product design mechanisms. It implements product functions into an information-based, modular, and clearly layered visual architecture, and uses different layers of interactive relationships, combinations of functional modules, data and The flow of information is used to convey the business process, business model and design ideas of the product. It is one of the indispensable documents when designing complex products.

Mind mapping can restore the brain's thinking process and is conducive to divergent expression and thinking. There are 7 common structure types in mind maps. Choose the appropriate structure type according to the level of thinking to express complex knowledge points or ideas. Different mind maps are suitable for different scenarios.

6 most commonly used mind maps to help you get started quickly in 3 minutes