Uber Business Analysis: Platform Model, Rider–Driver Journey, and Global Challenges
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This template provides a business analysis of Uber, covering its gig economy platform model, step-by-step rider and driver journey, SWOT overview, and regulatory challenges. It highlights how Uber leverages scale and technology to connect millions of riders and drivers worldwide, while facing profitability, competition, and policy pressures.
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SWOT Analysis
Rate rider + earn bonuses
Ride + pay in app
auto payment
Worker Classification
Rider Process (User Side)
Gig Economy Model
S
matched with driver
Get order notification
Regulatory & Legal Challenges
Data & Safety Compliance
T
Confirm rider
How Uber Works: Rider & Driver Journey
Finish ride
start trip
Driver Journey
enter destination
Local Bans/Restrictions
Sustainability Pressure
Open app
Rate driver
Rider Journey
follow GPS to pickup
Courts & governments debating if drivers are employees (with benefits) or contractors.Some cities restrict or ban Uber for not meeting taxi regulations.Must adhere to local privacy and safety standards.Increasing requirements for EV adoption and emission reductions.
O
See fare
Track driver in real time
Driver Process (Partner Side)
Accept
W
Collect
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