Starbucks Business Analysis: Global Strategy, Customer Experience, and Brand Identity

2025-09-22   1  Report

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This template analyzes Starbucks’ business model through five perspectives: its supply chain from bean to cup, unique cup size naming, customer experience and store concept, global expansion strategy, and a SWOT overview. It shows how Starbucks combines operational excellence, cultural adaptation, and strong brand identity to maintain leadership in the global coffee industry.

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Outline/Content

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Roasting Plants

Threats

Starbucks Cup Sizes & Naming

Tall (12 oz)

Global Distribution Hubs

Bean Sourcing (Origins)

Grande(16 oz)

Retail Stores

Extra-large for iced drinks.

Global Expansion Strategy

Starbucks Supply Chain: From Bean to Cup

Opportunities

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Venti (20 oz hot / 24 oz cold)

Customer Experience & Store Concept

Short (8 oz)

Localization Strategy

Globally recognized brand with premium positioning.Strong supply chain control from coffee sourcing to retail.Highly successful loyalty program (Starbucks Rewards).Consistent store experience and “third place” concept.

Weaknesses

Ownership Model

SWOT Analysis

Global Scale

Today’s “small”; sounds better than “small.”

Strengths