Starbucks Business Analysis: Global Strategy, Customer Experience, and Brand Identity
2025-09-22 16:09:22 1 Report
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This template analyzes Starbucks’ business model through five perspectives: its supply chain from bean to cup, unique cup size naming, customer experience and store concept, global expansion strategy, and a SWOT overview. It shows how Starbucks combines operational excellence, cultural adaptation, and strong brand identity to maintain leadership in the global coffee industry.
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Outline/Content
Roasting Plants
Threats
Starbucks Cup Sizes & Naming
Tall (12 oz)
Global Distribution Hubs
Bean Sourcing (Origins)
Grande(16 oz)
Retail Stores
Extra-large for iced drinks.
W
T
S
Global Expansion Strategy
Starbucks Supply Chain: From Bean to Cup
Opportunities
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Venti (20 oz hot / 24 oz cold)
Customer Experience & Store Concept
Short (8 oz)
Localization Strategy
Globally recognized brand with premium positioning.Strong supply chain control from coffee sourcing to retail.Highly successful loyalty program (Starbucks Rewards).Consistent store experience and “third place” concept.
Weaknesses
Ownership Model
SWOT Analysis
Global Scale
Today’s “small”; sounds better than “small.”
Strengths
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