McDonald’s Business Analysis: Franchise Power, Global Strategy, and Market Insights
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This template presents a structured analysis of McDonald’s, covering its franchise-driven business model, localized menu strategies, operational efficiency, sustainability efforts, and a SWOT summary. It highlights how McDonald’s leverages brand power, scale, and adaptability to remain the world’s leading fast-food chain.
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Health concerns linked to fast foodDependence on franchisees for service qualityspan style=\"font-size:inherit;\
Operations & Technology
Brand & Market Position
Strong supply chain management → cost efficiency & quality controlspan style=\"font-size:inherit;\
span style=\"font-size:inherit;\
Franchise Model
Sustainability & CSR
World’s most recognizable fast-food brandEconomies of scale & efficient supply chainConsistent customer experience globally
Business Analysis
W
Menu & Localization Strategy
O
S
T
Founded in 1940 → now world’s largest fast-food chainspan style=\"font-size:inherit;\
Growth in emerging marketsExpansion of delivery & digital orderingspan style=\"font-size:inherit;\
SWOT Analysis
~90% of outlets operated by franchiseesspan style=\"font-size:inherit;\
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