PEST Analysis Principles
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PEST Analysis Principles

2026-03-11 0 Report
PEST Analysis Principles
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Economic (economy)
  P
Political (Political)
Technological
      E
The impact of the macroeconomic environment on market demand and operating costs. 1. GDP growth rate and inflation rate; 2. Fluctuations in interest rates and exchange rates; 3. Consumer disposable income level; 4. Unemployment rate and labor costs; 5. Volatility in raw material prices.
  S
     T
Social
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