Maslow's demand thinking model
2024-08-27 10:18:15 0 Report
Log in to view full content
This flowchart illustrates Maslow's Demand Thinking Model, specifically tailored for understanding consumer behavior in the jewelry market. By integrating Maslow's Hierarchy of Needs, the model provides insight into market demand, from basic physiological and safety needs to higher-level requirements such as love, belonging, and self-actualization. The model emphasizes the importance of meeting basic needs to ensure survival, while also encouraging the realization of personal potential and ideals. It highlights the diverse values offered to consumers at different demand levels, fostering emotional connections and self-worth. This structured approach aids in managing team dynamics and understanding consumer behavior effectively.
Other works by the author
Outline/Content
Jewelry products
High-level requirements
Insight into market demand
Love and Belonging
Each model is a methodology
Self-actualization
Team member management
SafetyHealthPropertyEmployment
Self-esteem Confidence Achievement Respect
12 Maslow's Hierarchy of Needs Thinking Model
Meet the most basic requirements and maintain individual survival
Give full play to your own potential and realize your own ideals
Schedule
Security requirements
Physiological needs
Realize your dreams Unleash your potential Creativity Morality
The price consumers are willing to pay = the satisfaction gainedAnd provide different product values for customers with different demand levels.
Fair competition
Missing needs
Insight into others' behavior
Build emotional connections and belong to a certain group and enjoy status
Affirmation of self-worth and respect and recognition from others
EmotionBelongingFamilyFriendship
Respect needs
Basic requirements
Pay rise
Growth needs
Quality and safety products
Affiliation
Application scenario
Identity products
Model Structure Derivation
Paint the big cake
0 Comments
Next Page
Recommended for you
See more
