Nine Thinking Modes of the Internet
2024-09-09 10:03:24 0 Report
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The mind map titled 'Nine Thinking Modes of the Internet' delves into various strategic approaches essential for thriving in the digital realm. It emphasizes understanding user thinking, particularly the influence of the 'diaosi' demographic, whose collective online consumption power is formidable. Key modes include selling a sense of participation, prioritizing user experience, and adopting simple thinking where less is more. It also highlights extreme thinking to address urgent user needs, iterative thinking for rapid innovation, and the importance of traffic and socialized thinking. Additionally, it explores big data, platform, and cross-boundary thinking to foster competitive advantage and transformative growth.
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Outline/Content
User thinking
He who has the diaosi shall rule the world.
Pay full attention to the diaosi, as their aggregated consumption power through the Internet is amazing.
To understand the mindset of the "diaosi", focus on belonging, existence, and participation.
To realize the power of the long tail economy on the Internet, the energy of the grassroots should not be underestimated.
Selling a sense of participation
Cultivating fans
die-hard fan
Community Economy
User experience first
Simple thinking
Focus, less is more
Simplicity is beauty.
Extreme thinking
Create products that make users scream
Pain Point: User needs must be urgently needed, and it must be a problem that users urgently need to solve.
The itch point: There are twists and turns in work and life, which are both powerless and unable to quit, this is the itch point.
Excitement Point: The secondary that can bring the WOW effect to users, creating excitement points
Service is marketing
Iterative thinking
Focus on details, micro innovation
Speed is the only thing that matters in martial arts.
Small steps, fast iteration
Traffic thinking
Free is for better paid
Hold on until the critical point of qualitative change
Socialized thinking
Social media, reshaping the communication relationship between enterprises and users
Big Data Thinking
Data assets become core competitiveness
Big data-driven operation management
Platform Thinking
Build a multi-win platform ecosystem
Turn the company into a platform for employees.
Cross-boundary thinking
Find inefficient points and break the interest distribution pattern.
Take users to command the princes
Dare to self-subversion, actively cross-border
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