Marketing Strategies & Analytics Tools
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Marketing Strategies & Analytics Tools
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STP strategy
Market segmentation (market segmentation)
Product market scope
Potential customer needs
Different needs of potential customers
Target Market (Market Targeting)
Clarify which type of customers to serve
Clarify which customer needs are addressed
Can it meet needs beyond basic needs and provide "surprises"
Market positioning (market positioning)
Products
Market
User
Competition
SWOT analysis
internal factors
Advantage (strength)
Weakness
external factors
Opportunity (opportunity)
Threats (threat)
PEST analysis
Politics (politics)
Political Environment: Political System and System, Government Attitudes
laws and regulations
economic policy
Cultural and religious factors
trade agreement
Economy (economic)
GDP, interest rates, monetary policy, market policy, etc.
employment rate
Society (society)
Demographic environment: size, age, distribution, ethnicity, income, etc.
Cultural environment: religious beliefs, education level, acceptance, etc.
Technology (technology)
Development and application of new technologies, new processes and new materials
Reduction in product costs and improvement in product quality brought by technology
Technology creates and guides more user needs
The impact of technological development on marketing and communication
4p theory
Product
Positioning
Brand
Quality
Packaging
Price (price)
Base price
Discount
Payment strategy
Channel (place)
Spread
Storage
Logistics
Promotion
Advertising
Sell
Public relations
Collect
Collect
Collect
Collect
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