IKEA Business Model Canvas
2024-10-31 09:53:59 1 Report
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The IKEA Business Model Canvas provides a comprehensive overview of how IKEA creates value for its customers through a combination of offline and online channels. With 464 stores across 63 markets and an online platform attracting over 50 billion visits annually, IKEA caters to diverse customer segments, including families, young renters, and enterprises seeking office supplies. The model highlights IKEA's core resources, such as its extensive supply chain and strong design team, which are crucial for successful operation. By examining key elements like customer relationships, cost structure, and revenue streams, the canvas illustrates how IKEA maintains its competitive edge in the global market.
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Outline/Content
Products or services that create value for customers
Customer relationship
Offline stores: 464 IKEA stores in 63 markets worldwideOnline shopping platform: Official website (annual visits exceed 50 billion)
Core resources
Classification of customer groups served
Essential business modules for successful operation
IKEA Business Model Canvas
Value proposition
IKEA's customers are mainly divided into three categories:1. Family users2. Young people renting3. Enterprises (office supplies for office additions) - corresponding to corporate business
How to establish and maintain relationships with customers
Physical assets: · Chain stores · Supply chain (established 16 procurement areas worldwide) Virtual resources: · Strong design team
Critical business
Customer segmentation
The cost incurred under the operation of the business model
Channel
Suppliers and partners required for effective operation
Cost structure
Customer touchpoints in the enterprise service process
Revenue generated by companies through providing value propositions to their customers
Important partner
Resources required for pattern operation
Income sources
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