Starbucks Business Model Canvas
2024-10-31 09:53:49 0 Report
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The Starbucks Business Model Canvas offers a comprehensive overview of the company's strategic approach to maintaining its market position. The model highlights key revenue streams, including direct coffee sales and coffee derivative products, targeting demographics such as the middle class, white-collar workers, and coffee enthusiasts. It emphasizes customer relationships through the Starbucks Star Rewards membership system and cultural activities. Core business operations include coffee production, unified store management, and providing unlimited internet access. The model also outlines the company's cost structure, focusing on word-of-mouth marketing and critical resources. This canvas serves as a strategic guide for understanding Starbucks' business operations.
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Outline/Content
·Coffee revenue itself·Coffee derivative product sales revenue
1. Middle class2. White-collar workers3. Social enthusiasts4. Coffee lovers5. People who pursue a tasteful life
1. Starbucks Star Rewards membership system2. Coffee and related products production3. Unified store management4. Unlimited internet access service5. Starbucks coffee cultural activities
Customer segmentation
Customer relationship
Critical business
Cost structure
1. Word-of-mouth marketing without advertising
1. Physical Resources:font color=\"#000000\
Core resources
Starbucks Business Model Canvas
Important partner
1. Emotions:Sense of dignity and respect; Starbucks community connection2. Product/Space:Premium coffee experience;High-quality social space provided
Channel
Income sources
Value proposition
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