Fast food chain brand marketing plan framework
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Fast food chain brand marketing plan framework
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Brand positioning
Target customer group portrait
Main dishes
Brand core value
Product strategy
Signature product
Drainage products
profit products
Pricing strategy
Basic pricing model
Differentiated pricing strategy
Promotion and Discount Strategy
price adjustment mechanism
Channel strategy
Offline store channels
Online takeaway channels
digital channels
Cooperation channels
Promotion strategy
Online promotion
Offline promotion
event marketing
word of mouth marketing
Membership and repurchase strategies
Membership system design
Repurchase incentives
Data-driven repurchase
Member interaction and loyalty
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