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E-commerce sales calculation formula

2024-11-07 13:55:17   0  Report

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This mind map serves as a comprehensive guide to understanding the 'E-commerce Sales Calculation Formula.' It breaks down the components crucial for calculating sales revenue, focusing on three main elements: the number of visitors, conversion rate, and average transaction value. The map details strategies for attracting visitors through various channels like social marketing and word-of-mouth, optimizing conversion rates through improved service and promotions, and increasing transaction values by enhancing product offerings and customer engagement. It emphasizes the importance of a unique brand identity, effective customer relationship management, and strategic promotions to maximize e-commerce sales.

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Outline/Content

Number of visitors

On-site

outside the station

Taobao affiliate, WeChat and Weibo platforms,软文, search advertising, social marketing, store promotion

Old customers (word-of-mouth promotion)

Improve service, shop features, recommend friends, set sharing, small discount group

Conversion Rate

page

Optimize the detail page, optimize the promotion graph, shorten the shopping path, optimize the marketing language, and optimize the mobile store.

service

Pre-sales talk Service response speed Professional shopping guide Service attitude After-sales service

Promotion

A stable price system, discounts only at specific times, single product discounts, full reductions, full gifts, joint promotions with other brands, and free shipping.

Average transaction value

Unit Price

Increase the average order value, provide high-quality products, raise the price per unit, offer discounts or free gifts, bundle and upsell, and use customer service scripts.

frequency

Increase purchase frequency, increase purchase frequency, develop new products, shipping rate, refunds, inventory management and control

Key

Unique brand Store style (irreplaceability) Clear store positioning Matching buyer style Customer relationship management Personalized service Public relations activities Time marketing

The number of visitors * the overall conversion rate * the average order value