Double 11 marketing rhythm timeline
2024-11-07 13:56:58 3 Report
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The 'Double 11 Marketing Rhythm Timeline' flowchart outlines a strategic approach for optimizing marketing efforts around the Double 11 shopping festival. The timeline is divided into key phases: the presale period (September 16 - October 23), the buildup phase (October 24-31), the peak period (November 1-11), and the post-event phase (November 12 - December 31). It emphasizes a balanced investment in popular content, with a focus on information flow and search strategies. The plan aims to enhance brand communication and guide consumer interest, ensuring top visibility for core categories during this critical sales period.
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Outline/Content
Continuous investment in popular content
Search 40%
Stage
Search
October 24-31
11.1--11.11
蓄水期
Duration
Information flow 60%
Brand communication
target
Information Flow
Presale period
Information flow 70%
Time
September 16 - October 23
Search 30%
Grass planting guidance
budget
Core category word SOV TOP3
Strategy
Outbreak period
November 12 to December 31
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