4P Study Notes
2024-11-07 13:55:17 0 Report
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This mind map serves as a comprehensive guide to the '4P Study Notes,' focusing on the essential elements of marketing: Product, Price, Promotion, and Place. It delves into various aspects of each component, such as product function, brand, and quality under Product; pricing strategy and discounts under Price; advertisement and public relations under Promotion; and distribution channels and inventory under Place. These notes aim to provide a structured understanding of how these four critical elements interact to form effective marketing strategies, making it an invaluable resource for students and professionals seeking to master the fundamentals of marketing.
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Outline/Content
PRODUCT
Product Function
style
Brand
Customer Support
Quality
packaging
PRICE
Pricing strategy
Suggested Retail Price
Discount
Quantity
Wholesale
Price Differentiation
bundled sales
PROMOTION
advertisement
strategy
Individual consumer
Promotion
Direct Selling
market
Sales
Promotion
Public Relations
budget
PLACE
Distribution channels
warehousing
Inventory
transportation
Order
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