Wayne diagram of maternal and infant product selection
2024-08-28 17:59:03 0 Report
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The Wayne diagram of maternal and infant product selection provides an insightful overview of consumer behavior and purchasing scenarios in this niche market. It identifies key scenarios such as buying ingredients for meals, stocking up during sales, and making impulsive purchases, all driven by high demand and convenience. This diagram highlights the importance of products like sanitary pads and diapers, catering to specific groups such as menstruating women and infants. With a performance target of 5 million and a SKU target of 20, the diagram emphasizes a high performance and SKU proportion, ensuring quality requirements are met for optimal consumer satisfaction.
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Outline/Content
Consumption scenarios:1. Purchasing ingredients for three meals while also purchasing;2. Buying when there are activities and stocking up;3. Impulsive purchases.
High demand
convenience
Customer Mind Map - Maternal and Infant Products
--It's good to have
sanitary pad
Specific groups: women who have menstruation and infants and young children who need diapers
Basic usage
Performance target: 5 millionSKU target: 20
Performance ratio: 98%SKU proportion: 95%
Performance proportion: 2%SKU proportion: 5%
Quality requirements
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