User journey map generic template
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User journey map generic template
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Outline/Content
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Confirm options
Express feelings
Emotional curve
Feedback and evaluation
1. Start using the service and experience it 2. Record and share
User journey map
service delivery
Pleasure
Stage
The service provider starts delivery
1. Compare different solutions 2. Refer to other people’s suggestions
Generate demand
1. Verbal praise 2. Write positive reviews 3. Social sharing
The plan basically meets the needs
End of service
Difficult to choose
1. Find contact information 2. Ask questions online or by phone
After-sales stage
Hesitation - decision
1. Establish contact and go 2. Provide information and credentials as required
Determine needs
Service process ends
Consultation and communication
Yearning
1. Discuss requirements 2. Clarify goals and scope
User behavior
Find a solution
User thoughts
Provide brand standards and price guidance to increase user clicks and conversions
Share
Create a need for cooperation again
1. Select a commonly used platform 2. Search by conditions and browse details
1. The process went smoothly 2. The service/product conformed to the description and was of good quality 3. Questions were answered positively
Expect
1. Recommend to friends in need 2. Choose this service or similar services again
Repeat purchases and recommendations
Worry
Place order and pay
Options
Requirements confirmation
Good service experience
Satisfied with the service process and results
1. Quick response and professional service 2. Can meet additional needs 3. Advantageous price
Sale stage
User experience
Pre-sales stage
Key node
1. Inform the end time 2. Complete the finishing work 3. Return related items
Started using the service
1. Are you satisfied with the details of the plan? 3. The price is in line with the budget 4. The service is guaranteed
Service process standardization and quality management to improve satisfaction
Opportunity
Search and filter
Data assessment and customer maintenance to enhance competitiveness and stickiness
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Collect
Collect
Collect
Collect
Collect
Collect
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