Product Design
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Product Design
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User needs
Competitive product analysis: not learning from or optimizing products, but looking for differentiation and foothold
Pain points and motivation: The motivation is to optimize product functions based on physiological needs; pain points are points that cannot be avoided
User experience
User Research: Ergonomics: Psychology-"Physiology-" Aesthetics
Scenarios determine functions; Experience design: creativity
The more powerful the features, the lower the experience
Interaction design
Human-computer interaction: ink knife
Operating Logic: Navigation Design
Low-fidelity-》High-fidelity
Catering to visual inertia: color and color, text typesetting, font typesetting, size, thickness, reality, and reality
User interface
Layout structure, parts
Interface design: Flat level. Bread crumb control (hierarchical tree)
Simplicity: Pragmatism, Deconstruction
Key points of product design
Functional layer surface layer: attract content instead of ui
Easy to learn and easy to use: Reduce difficulty, improve accuracy, real-time tutorials
Products cannot remain unchanged. Innovation under norms must be standardized first and then personalized
Icon logo: Icon: identification, consistency, compatibility;logo symbolism
Iterative Agility: Small but Fine "" Big and Beautiful
mobile products
Functional, efficiency, efficiency, immersion
Artificial intelligence, big data
enterprise application
Efficiency, cross-platform equipment, CI awareness (corporate image)
MI concept identification;BI behavior identification;VI visual identification
Try not to join the corporate culture
project stakeholders
Participation, recognition, catering to users
Make changes carefully
Practice
Imagination and illustration
Clear thinking is conducive to iteration
Expressionism
Create user stories, as a.. I want to.. so that..
customers to design
user portraits
Character classification, various dimensions
Brainstorming: Games, Environment
Generating user scenarios
User interviews, empathy
scene reproduction
User story map
MVP
rapid prototyping
Prototype-driven: advancing the process, demonstrating the design, testing results
Paper-"Computer-" Interpersonal
Efficient trial and error
Recruiting test participants
Stay away from professional types
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