Online shopping platform user purchase flow chart

This flowchart illustrates the user purchase process on an online shopping platform, mapping out the journey from entering the website to completing a purchase. It begins with users arriving either purposefully or aimlessly, guiding them through keyword searches and category selections. The flowchart highlights decision points, such as verifying product categories and assessing product desirability, leading to either a happy or unhappy departure. Users can view product specifications and customer reviews before deciding to purchase, ultimately submitting an order and making payment. This visual guide helps understand user behavior and optimizes the online shopping experience.