Mixue Ice Cream Value Chain Analysis

2026-04-17   0  Report

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Mixue Ice City has significant advantages in terms of reputation. Years of brand history and wide consumer groups have enabled it to form good recognition in the hearts of consumers and have a high degree of brand awareness.

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Infrastructure

Motivate employees to understand user preferencesCreate a comfortable third spaceImprove employee training to provide better

Human Resources Management

profit

partner cultureTransparent promotion mechanism

Procurement and logistics nationwidespan style=\"font-family:微软雅黑; letter-spacing:0px;\

Analysis of the Value Chain of Mixue Ice City

Comprehensive training plans and opportunitiesPersonalized welfare mechanisms and incentive plans

Service

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Establish lifelong partnerships with suppliersMultiple warehousing bases have been established around the worldUnified batch procurement

World-class baking equipmentAdvanced information management system

Warehousing logistics

Outbound logistics

Production

Marketing sales&

Procurement

Research and development

Strict and clear-cut supplier evaluation systemPay attention to procurement

The franchise blending technology is exclusively developed by a senior tea blending engineer and has a professional production factory and experimental blending room.