Membership Management
2024-11-07 13:56:37 0 Report
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This mind map outlines the comprehensive framework of Membership Management. It delves into various aspects such as Member Data Monitoring, which tracks user scale data, user stickiness, and user value. User Level Management employs the RFM Model to categorize members into General, Bronze, Gold, Platinum, and Diamond tiers based on spending and engagement. The Point System incentivizes member activity through check-in, consumption, and activity points, while Member Card Management covers cardholder details, card types, and consumption records. The map provides a structured approach to managing membership efficiently, ensuring enhanced user engagement and value realization.
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Outline/Content
Member data monitoring
User scale data
Number of new users
The number of old users
Number of disappeared users
User stickiness data
Repeated login users
Repeat active users
Repeat-purchase paying users
User value data
Unit user contribution value
Hierarchical user value
User Level Management
RFM Model
R(Recency) How far back was the last purchase?
F(frequency) The number of times a customer has made purchases in the recent past.
M (Monetary) Amount spent in the recent period
Annual cumulative spending amount
General Member
register
Ordinary goods and services
Free shipping over 168 dollars
Bronze member
Spend 2000
Bronze goods and services
Discount 0.95
Gold Member
2000-4000
Gold goods and services
Discount 0.90
Platinum Member
4000-6000
Platinum goods and services
Discount 0.85
Diamond Member
6000 or more
Diamond products and services
Discount 0.80
Point system
Types of Points
Check-in points
Consumption points
Evaluation Points
Activity Points
Point accumulation
Point consumption
exchange
1 point = 0.01 dollars
Lottery
Member Card Management
Member Card Basic Information
Cardholder
Card number
Invitation Code
Mobile phone number
ID number
Email
Password
Account Balance
Types of Membership Cards
Monthly Pass
Season pass
Annual card
Member card consumption record
Member card status
Normal
Active
Scuba diving
Disable
A purchase record without login within a year is defined as loss, and whether the balance will be returned to the account by SMS reminder
The expiration date of the card, the card number is recycled after being suspended, and remind users to unbind their mobile phone numbers and other information.
Recharge status
Recharge Amount
Recharge channels
Bank card
Recharge Times
Consumption situation
Amount spent
Number of transactions
Details of Consumable Goods
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