McKinsey Strategic Analysis Model
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McKinsey Strategic Analysis Model
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customers
business strategy
4P-Marketing Strategy
business style
Personal ability and self-care
Cultivating dealers and establishing sales networks
Groups within the company
management system
Customers
basic concepts
Product
Porter's five forces model
shared value
corporate culture
McKinsey Strategic Analysis Model
The competitive model of your own company
Price
7S-Organizational Strategy
the threat of substitutes
Company
potential entrants
--Use \"MECE\"
Mutually Excusive Collectively Exhaustive
Bargaining power to buy a house
organizational capacity
Promotion
competitor
staff
organizational structure
alternatives
organizational outcomes
The core competitiveness of the organization
ChannelPlace
Analysis is dividing clutter into the same dimension and finding the interrelationships between quality inspection rooms
Customer
Who are the customers? What products do they want? How big is the market? Profit situation? What channels can I reach customers?
Personnel system and management model
Direct competitor capabilities
Place
3C
Products
suppliers
3C-Strategic Thinking
the threat of new entrants
Competitors
Pay attention to product functions and products must have unique selling points
Supplier bargaining power
Formulate price strategies in accordance with market rules
Company
Collect
Collect
Collect
Collect
Collect
Collect
Collect
Collect
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