Market research plan
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Market research plan
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Outline/Content
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Main contents of market research
Market capacity
Demand characteristics
Competitors
Target customers
Market environment
Development forecast
Target market
Content
Abstract
Research purposes
Survey content and scope
Research steps
Determine the target
Determine required information
Determine how data is collected
Collect on-site data
First-hand information
Adopt on-site questionnaire survey method
Secondary sources
Adopt a plan survey method
Design survey plan
Organize field surveys
Statistical analysis results
Prepare research reports
Research policies and methods
Research progress and budget
Appendix
List of responsible participants of the project
Scheme technical and detailed description
Technical description in questionnaire design
Data processing method, description of the software used
Market research procedures
Determine research tasks
Develop a research plan
Implement research plan
Write research reports
Market research characteristics
Activities that have a purposeful and conscious understanding of the market
The specific target is the market system
Market entities
Families, individuals, governments, businesses
Market object
Consumer goods
Production factors
Market media
Monetary
Price
Information
Serving marketing planning and decision-making
The task is to collect and record market information
Collect
Collect
Collect
Collect
Collect
Collect
Collect
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