Market promotion
2025-02-12 18:25:53 2 Report
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Outline/Content
Promotional campaign
Clarify the objectives of the activity
Crafting an event plan, in essence, is about finding the touchpoints that resonate with users.
Activity Implementation
Resource Planning
Page or post creation
Process Monitoring
Follow the activity page or post and other channels to understand how user feedback is?
Evaluate the effectiveness and determine if adjustments to the promotion strategy are needed.
Effectiveness Evaluation
The gap with the target?
What are the highlights?
Which experiences can be reused?
External cooperation
What can you bring to the other person?
What can the other person bring to you?
Seeking points of cooperation to achieve a balance of interests for both parties.
Establish a long-term cooperation model
Product Value Promotion
Function Usage Help
Product tutorials that combine product benefits with user needs
Packaging of Success Cases
Understand the product
Understanding the core value of the product to the user
Familiarize yourself with the use of each feature point.
Explore the specific prices and usage strategies for each feature point.
Identify issues with the product by integrating user needs.
Propose suggestions for improvement
Understand the user
Identify the target users
Through data extraction
Forum
Product-related posts
Search for the product name
Analyze their behavioral and cognitive characteristics in using the product.
Research questionnaire
Face-to-face interview
Data analysis, examining user behavior patterns, and product usage, identifying commonalities.
Data Analysis
Determine what data is needed
How can I obtain these data?
Present the data in graphical form.
Analyze the underlying causes behind the data.
Guide business, product, and operational directions with these data.
Collect
Collect
Collect
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