Brand Enterprise Communication Content Manual

The 'Brand Enterprise Communication Content Manual' serves as a comprehensive guide for crafting effective communication strategies within a brand-focused enterprise. It emphasizes the importance of corporate culture, core endorsements, and corporate history in shaping a brand's identity. The manual outlines a 10-year strategic plan, positioning the company as a leading expert in down jackets globally. It highlights key aspects such as technological leadership, fashion-forward thinking, and a content-first approach. Additionally, the manual provides guidelines for external communication, including content dissemination standards, visual image consistency, brand public opinion monitoring, and unified public relations strategies to maintain a cohesive brand narrative.