Brand Enterprise Communication Content Manual
2024-11-29 09:48:25 0 Report
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The 'Brand Enterprise Communication Content Manual' serves as a comprehensive guide for crafting effective communication strategies within a brand-focused enterprise. It emphasizes the importance of corporate culture, core endorsements, and corporate history in shaping a brand's identity. The manual outlines a 10-year strategic plan, positioning the company as a leading expert in down jackets globally. It highlights key aspects such as technological leadership, fashion-forward thinking, and a content-first approach. Additionally, the manual provides guidelines for external communication, including content dissemination standards, visual image consistency, brand public opinion monitoring, and unified public relations strategies to maintain a cohesive brand narrative.
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Outline/Content
Corporate Culture
Corporate Culture
Core endorsement
Corporate History
10-year strategic plan for the company
The world's best-selling down jacket expert
The world's leading expert in down jackets
Leading globally
Global Leading Concept
Highlights of the financial report
Technological Leadership
Fashion forward
Content-first
Key Points of External Communication for Brands
Content Dissemination Red Line Standards
Visual image red line standard
Brand public opinion monitoring
Unified public relations口径
Spread content direction
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