Basic typesetting knowledge
2024-10-12 14:22:10 0 Report
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This mind map serves as an introduction to basic typesetting knowledge, focusing on the concepts of word and image jump rates, as well as paragraph formatting styles. It explains how low and high jump rates affect the visual impact and accessibility of text and images, with low jump rates appearing more refined and high jump rates offering a lively, public-friendly feel. The map also covers various paragraph alignments—left, center, right, in-line, and free and easy—each suited to different contexts, from formal, high-end layouts to the more casual and accessible styles found in gossip magazines.
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Outline/Content
Word Jump Rate
Low jump rate
The size ratio between different characters is small, and the contrast is not obvious.
appear noble and profound
High Jump Rate
The size ratio between different characters is large, and the contrast is obvious.
The more lively it is, the cheaper it is, and the more accessible it is to the public.
Paragraph formatting style
Left alignment
Easy to break sentences, highlight information. Suitable for short poems, product feature descriptions.
The left side is aligned, without affecting the reading habit from left to right.
Center alignment
High-end, formal, and upscale layout. Generally applicable to real estate, jewelry, or watches and other expensive brands.
Think about what would be in the middle position, leaders, bosses, and superiors are generally in the middle position
Right alignment
For individuality, or the right side really needs to be aligned. Used very rarely.
The reading habit of people is from left to right. If it is right-aligned, the left side will be uneven, resulting in poor readability.
In-line
The safest and most secure layout, purely for easy reading. Large text layout
General newspapers, journal articles, expressing rigorous information.
Free and easy
Gossip magazines, to match the lines of the pictures.
Image jump rate
Low jump rate
If the proportions of the people in the photos within the layout are very close, it will make the picture more flat and lacking in impact.
The proportion of figures is close to referring to the fact that objects or people in Photo 1 and Photo 2 appear to be the same size.
High Jump Rate
Making the proportions of people or objects in the picture very different can create a strong sense of space.
For example, if you make a full-body photo into a small-sized photo and a close-up photo of a body part into a large-sized photo, the larger ones will be larger and the smaller ones will be smaller, resulting in a stronger contrast.
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