Alibaba Business Canvas
2024-10-31 09:53:59 0 Report
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This flowchart outlines the Alibaba Business Canvas, highlighting the strategic elements that drive Alibaba's operations. It emphasizes customer segmentation, targeting mass consumers, small and medium-sized businesses, and startups. The value proposition includes facilitating online shopping, ensuring fund safety, and supporting startups with secure facilities. Channels such as platform business, marketing, and merchant expansion are crucial for reaching these segments. Core resources like Alibaba's e-commerce platform and partner traffic channels are pivotal. The cost structure involves store management fees and cloud server usage. This canvas provides a comprehensive view of Alibaba's critical business operations and income sources.
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Outline/Content
Customer segmentation
4
8
Consumer big brand express delivery company
1) Cooperation brand2) Trust platform
1) Shopping without going out2) Protecting the safety of funds3) Making it easier for merchants to do business4) Providing secure and stable facilities for startups and helping them save expenses
Channel
1) Platform Business2) Marketing3) Merchant Expansion4) Merchant Guidance
6
1) Mass consumers2) Small and medium-sized businesses3) Startups
7
1
Core resources
Example: Alibaba (Part of the business)
Value proposition
1) Own e-commerce platform2) Partner traffic channels3) Sales team
2
3
Cost structure
Critical business
1) Store management fee2) Direct train promotion income3) Cloud server usage fee
9
Customer relationship
Important cooperation
5
Source of income
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