AARRR model detailed explanation
2024-09-26 10:57:45 0 Report
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This flowchart provides a comprehensive breakdown of the AARRR model, focusing on key metrics and strategies for business growth. It covers essential elements like return visit rates for each module, user lifecycle, and product conversion rate. The chart also highlights the importance of user satisfaction, retention rates, and sales efficiency. By examining metrics such as average unit price, gross profit margin, and new user acquisition ability, the flowchart offers insights into optimizing user activity and product usage scale. This detailed explanation aims to enhance understanding of the AARRR model's components and their impact on business performance.
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Outline/Content
ª Return visit rate of each moduleª Return visit rate of core module
Revenue
ª Retained Users/Total Usersª Highly Active Users/Retained Usersª Low Active Users/Retained Users
Turnover
Customer Lifetime Value
Realize
MRR
Average unit price
Order Quantity
Sales efficiency
User Lifecycle
User Health
Number of recommended users
Recommendation
Customer NPS
Recommended users/All lead users
Product conversion rate
§ Duration of Visit§ Number of Pages Viewed per Session§ Bounce Rate§ User Registration Conversion Rate§ User Other Conversion Rate§ Channel Retention Rate
User retention rate
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Retention
Product retention rate
© Active Visits/Total Visits© User Activity of Each Module
User satisfaction
© Newbie Task Completion Rate© Newbie Task Completion Time
© Core Product Function Retention Rate
© Core Process Conversion Rate© Core Conversion Step Attrition Rate
§ New Visitors§ New Visitors/Total Visitors
§ Visits§ Number of Visitors
User activity
Product usage scale
Newcomer Guidance Efficiency
Gather to quality
Activate
Getting customers
New user acquisition ability
Channel scale
ª Lifetime lengthª User churn rate
Profit Margin
Gross profit margin
Word of Mouth Indexspan style=\"font-size:20px; font-family:Microsoft YaHei; color:#ffffff; letter-spacing:0px;\
K factor
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