Sales Fall Down
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People (Staff/Sales Team)
Lack of sales skills; Low team motivation; High staff turnover; Poor onboarding/training; No clear KPIs or incentives.
Process
Too long approval cycle for deals; Complicated checkout/payment process; Slow response to inbound leads; No structured follow-up system; Manual data entry errors in CRM.
Product
Weak Unique Selling Proposition (USP); Software bugs or technical glitches; Outdated technology compared to rivals; Poor User Experience (UX/UI); Missing key features that clients request.
Price
Price is too high vs. competitors; Hidden fees (shipping/transaction); No loyalty or bulk discounts; Inflexible payment terms (no installments); Mismatch between price and perceived value.
Promotion
Ineffective ad copy or visuals; Wrong marketing channels (e.g., ignoring LinkedIn); Low SEO ranking (not found online); No retargeting campaigns; Weak overall brand awareness.
External Environment
Aggressive new competitors entering the market; Economic downturn / inflation; Seasonal demand drop; Supply chain disruptions (delays); New government regulations or tax changes.
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